Here’s a three-step breakdown that almost all winning LinkedIn profiles incorporate:Ī catchy opening line. LinkedIn profile summaries follow a pretty straightforward and easily replicable format. The Structure of a LinkedIn Profile Summary Use your LinkedIn summary as a creative platform to express who you are beyond your career and make people want to work with you in the future. Someone who comes to your LinkedIn profile to read your summary will most likely be more interested in your character than your professional history. ![]() Get creative and let your personality shine through. Include statistics or other empirical proof of your abilities when possible to strengthen your summary. When discussing your achievements and skills, be as specific as possible. Instead, focus on your most significant accomplishments and skills that make you stand out from the crowd. You don’t want to simply reiterate your resume. You want your LinkedIn profile summary to impress the reader. However, make sure the reader understands your job by the time they finish reading your LinkedIn profile summary. You don’t necessarily have to make this the first sentence of your summary because you’ll likely want to use something catchier than just your job title. Initiate the reader into your summary by stating your professional responsibilities and the company you work for, if applicable. Think about what action you want the reader of your summary to take once they’ve digested the information. A freelancer who wants to attract clients to work for will handle their profile completely differently than a business that wants to attract sales. Before writing a word of your LinkedIn summary, you need to decide your profile’s goal. ![]() Using a first-person voice can give your summary a more conversational tone.įor almost all job-seekers, we recommend the first person voice (“I” instead of “he/she/they”) - unless you’re a major celebrity, folks reading your profile know that you’re the one who wrote it.ĭecide what action do you want the reader to take. Either choice is appropriate for a profile summary since it should have a more informal tone.ĭeciding to use the third person establishes your profile as more of a professional brand. The first decision you have to make when it comes to your LinkedIn profile summary is if you want to write in the first or third person. Show More How to Write a LinkedIn Profile Summaryĭecide on first or third person.
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